{"id":182957,"date":"2026-08-20T15:54:46","date_gmt":"2026-08-20T10:24:46","guid":{"rendered":"https:\/\/aviaanaccounting.com\/?p=182957"},"modified":"2026-08-26T16:49:14","modified_gmt":"2026-08-26T11:19:14","slug":"business-valuation-financial-due-diligence-for-supermarkets-grocery-stores-in-ksa","status":"publish","type":"post","link":"https:\/\/aviaan.mindhealth.co.in\/in\/business-valuation-financial-due-diligence-for-supermarkets-grocery-stores-in-ksa\/","title":{"rendered":"Business Valuation &amp; Financial Due Diligence for Supermarkets &amp; Grocery Stores in KSA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi Arabia\u2019s grocery retail sector is changing quickly. Traditional baqalah stores continue to serve local communities, while supermarkets, hypermarkets, convenience formats, and digital grocery channels are expanding. A recent Saudi Capital Market Authority prospectus reported grocery retail sales of SAR 147.4 billion in 2023, while modern grocery formats continued gaining share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This growth creates opportunities for owners, investors, and buyers. It also makes financial analysis more important. Strong sales alone do not guarantee a valuable supermarket business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan provides specialized <a href=\"https:\/\/aviaanaccounting.com\/valuation-and-financial-due-diligence-for-retail-trade-businesses-in-ksa\/\" target=\"_blank\" rel=\"noopener\">Business Valuation and Financial Due Diligence services in KSA<\/a> to help decision-makers assess sustainable earnings, inventory quality, working capital, liabilities, and transaction risks before committing capital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/aviaanaccounting.com\/wp-content\/uploads\/2026\/02\/image-97-1024x535.png\" alt=\"Business Valuation &amp; Financial Due Diligence for Supermarkets &amp; Grocery Stores in KSA\" class=\"wp-image-114559\" title=\"\" srcset=\"https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/02\/image-97-1024x535.png 1024w, https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/02\/image-97-300x157.png 300w, https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/02\/image-97-768x401.png 768w, https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/02\/image-97.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Are Strong Supermarket Sales Hiding Financial Risks?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan approaches supermarket valuation by looking beyond reported revenue. Grocery businesses can generate high transaction volumes while operating on tight margins. Small changes in shrinkage, supplier terms, spoilage, rent, or inventory turnover can materially affect cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a supermarket or grocery store difficult to value?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The main challenge is that value depends on sustainable earnings, not sales alone.<\/strong> A reliable valuation must examine margins, store productivity, inventory, working capital, leases, customer demand, and future cash generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For supermarkets &amp; grocery stores, Aviaan typically examines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue by store, category, and channel<\/li>\n\n\n\n<li>Gross margin and category-level profitability<\/li>\n\n\n\n<li>EBITDA and normalized operating earnings<\/li>\n\n\n\n<li>Inventory turnover and ageing<\/li>\n\n\n\n<li>Expired, damaged, and slow-moving stock<\/li>\n\n\n\n<li>Supplier rebates, discounts, and promotional allowances<\/li>\n\n\n\n<li>Accounts payable and supplier concentration<\/li>\n\n\n\n<li>Lease obligations and occupancy costs<\/li>\n\n\n\n<li>Store-level operating expenses<\/li>\n\n\n\n<li>Cash conversion and working capital requirements<\/li>\n\n\n\n<li>Digital and delivery-channel economics<\/li>\n\n\n\n<li>Capital expenditure and maintenance requirements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The distinction between accounting profit and sustainable profit is critical. For example, a temporary supplier rebate may improve one year\u2019s margin but should not automatically be treated as recurring earnings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Aviaan Establish a Defensible Valuation for a KSA Grocery Business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan uses a business-specific valuation framework rather than relying on one generic multiple. The appropriate approach depends on the supermarket\u2019s size, profitability, growth profile, asset base, and transaction purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which valuation methods are suitable for supermarkets in Saudi Arabia?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A combination of income, market, and asset-based methods usually provides a stronger valuation conclusion than relying on one method alone.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical analysis may include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Valuation approach<\/th><th>Where it helps<\/th><\/tr><\/thead><tbody><tr><td>Discounted Cash Flow (DCF)<\/td><td>Businesses with reliable forecasts and identifiable cash-flow drivers<\/td><\/tr><tr><td>Market Approach<\/td><td>Comparing the business with relevant retail transactions or companies<\/td><\/tr><tr><td>Asset Approach<\/td><td>Useful where property, equipment, inventory, or other assets are material<\/td><\/tr><tr><td>EBITDA-based analysis<\/td><td>Useful for assessing operating performance and transaction pricing<\/td><\/tr><tr><td>Sensitivity analysis<\/td><td>Tests how value changes under different growth and margin assumptions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a supermarket chain, DCF modelling should reflect realistic assumptions for same-store sales, new-store openings, gross margin, labour costs, rent, inventory investment, capital expenditure, and working capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market-based analysis should also consider the difference between a single-store grocery business and a multi-location supermarket chain. Location quality, scale, purchasing power, digital capability, and operational systems can significantly affect comparable valuation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Could Inventory and Working Capital Reduce the Deal Value?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Inventory is one of the most important areas in supermarket financial due diligence because reported stock value may not equal its economic value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does Aviaan test supermarket inventory during FDD?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aviaan evaluates whether inventory is saleable, correctly valued, appropriately provisioned, and consistent with the business\u2019s normal operating cycle.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The review can include inventory ageing, stock counts, shrinkage, write-offs, damaged goods, expiry exposure, and slow-moving categories. Physical stock procedures should also be compared with accounting records.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working capital receives similar attention. A supermarket may appear profitable but require substantial cash to maintain stock levels and meet supplier obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan therefore assesses:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Normalized inventory requirements.<\/li>\n\n\n\n<li>Supplier payment cycles.<\/li>\n\n\n\n<li>Accounts payable trends.<\/li>\n\n\n\n<li>Accounts receivable where applicable.<\/li>\n\n\n\n<li>Seasonal working-capital movements.<\/li>\n\n\n\n<li>Historical cash conversion.<\/li>\n\n\n\n<li>One-off working-capital movements before a transaction.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This analysis helps determine whether the proposed working-capital peg in an acquisition accurately reflects normal operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What KSA Regulatory Issues Should Investors Check Before Buying?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A supermarket transaction cannot be evaluated through financial statements alone. Saudi tax, food-safety, commercial, and invoicing requirements can create financial or operational exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do ZATCA and SFDA requirements affect supermarket due diligence?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Buyers should verify tax compliance and relevant food-sector regulatory obligations before finalizing the transaction.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi Arabia currently applies a standard VAT rate of 15% to taxable supplies, subject to applicable exceptions and zero-rated supplies. ZATCA administers the VAT framework and its implementing regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FDD should therefore consider historical VAT filings, reconciliations, tax balances, potential exposures, and the consistency between sales records and reported taxable supplies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food-related compliance also matters. The Saudi Food and Drug Authority maintains requirements covering food establishments, food clearance, food safety, and related procedures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the business, the review may also consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commercial registration and relevant licences<\/li>\n\n\n\n<li>Food establishment registrations<\/li>\n\n\n\n<li>Municipality requirements<\/li>\n\n\n\n<li>Food safety procedures<\/li>\n\n\n\n<li>Product and import documentation<\/li>\n\n\n\n<li>VAT compliance<\/li>\n\n\n\n<li>E-invoicing processes<\/li>\n\n\n\n<li>Zakat and tax exposures where applicable<\/li>\n\n\n\n<li>Supplier and franchise agreements<\/li>\n\n\n\n<li>Employment and contractual obligations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The exact regulatory scope should be confirmed with the appropriate Saudi authorities and legal advisers for the transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Should Investors Assess \u201cSupermarkets Near Me\u201d Competition?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search behaviour matters when assessing a grocery store\u2019s commercial position. Queries such as \u201cbig supermarkets near me,\u201d \u201cgrocery stores near me,\u201d and \u201csupermarkets near me\u201d reflect local purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does location still matter when grocery shopping is becoming digital?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes. Location remains important because convenience, delivery radius, traffic, catchment demographics, and local competition directly influence store economics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a valuation assignment, Aviaan can incorporate commercial factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Catchment population<\/li>\n\n\n\n<li>Nearby supermarket density<\/li>\n\n\n\n<li>Store accessibility<\/li>\n\n\n\n<li>Parking availability<\/li>\n\n\n\n<li>Residential and commercial development<\/li>\n\n\n\n<li>Competitor pricing<\/li>\n\n\n\n<li>Delivery coverage<\/li>\n\n\n\n<li>Online ordering capability<\/li>\n\n\n\n<li>Product assortment<\/li>\n\n\n\n<li>Customer frequency<\/li>\n\n\n\n<li>Average basket economics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi Arabia\u2019s Vision 2030 agenda continues to support economic diversification and a stronger private-sector business environment. The grocery sector is also moving toward modern retail formats. CMA-published information indicates that modern grocery retail value share increased from 41.1% in 2019 to 45.4% in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, a supermarket with strong digital integration, efficient procurement, and scalable store operations may deserve different assumptions from a traditional independent grocery outlet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Should Buyers Investigate Before Signing an Acquisition Agreement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan\u2019s FDD process focuses on identifying issues that could change enterprise value or transaction terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the biggest financial red flags in a supermarket acquisition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most important red flags include aggressive revenue recognition, weak inventory controls, unsustainable margins, hidden liabilities, excessive supplier concentration, and abnormal working-capital requirements.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A practical FDD review should investigate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quality of earnings<\/li>\n\n\n\n<li>Revenue cut-off<\/li>\n\n\n\n<li>Gross-margin sustainability<\/li>\n\n\n\n<li>Supplier rebates<\/li>\n\n\n\n<li>Related-party transactions<\/li>\n\n\n\n<li>Inventory provisions<\/li>\n\n\n\n<li>Store-level profitability<\/li>\n\n\n\n<li>Lease commitments<\/li>\n\n\n\n<li>Debt and debt-like items<\/li>\n\n\n\n<li>Tax and Zakat exposures<\/li>\n\n\n\n<li>Capital expenditure requirements<\/li>\n\n\n\n<li>Employee-related obligations<\/li>\n\n\n\n<li>Customer and supplier concentration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan\u2019s KSA due diligence methodology includes financial statement review, revenue validation, expense normalization, working-capital analysis, and tax-related scrutiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective is not simply to find problems. It is to quantify their potential impact on valuation, deal structure, cash requirements, and negotiation strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Should a Supermarket Owner Obtain Valuation and FDD?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best time depends on the business decision. Owners should not wait until negotiations begin if they are planning a sale or investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is valuation useful even when no acquisition is planned?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes. A current valuation can help owners understand business value, identify weaknesses, plan expansion, and prepare for future investment or succession.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common use cases include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business sale or partial exit<\/li>\n\n\n\n<li>Acquisition of another grocery business<\/li>\n\n\n\n<li>Investor fundraising<\/li>\n\n\n\n<li>Partnership restructuring<\/li>\n\n\n\n<li>Shareholder transactions<\/li>\n\n\n\n<li>Business succession<\/li>\n\n\n\n<li>Strategic expansion<\/li>\n\n\n\n<li>Debt or financing discussions<\/li>\n\n\n\n<li>M&amp;A negotiations<\/li>\n\n\n\n<li>Financial reporting requirements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For sellers, an early review can identify issues before buyers discover them. For buyers, it provides an independent basis for assessing the proposed price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Aviaan Help Supermarkets &amp; Grocery Stores in KSA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan combines valuation analysis with financial due diligence so that the valuation reflects the underlying financial reality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does Aviaan deliver to supermarket owners and investors?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aviaan helps clients connect financial performance, operational drivers, regulatory considerations, and transaction risks into one decision framework.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The engagement can cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Business valuation<\/strong> \u2013 Determine a supportable valuation range using relevant methodologies.<\/li>\n\n\n\n<li><strong>Financial due diligence<\/strong> \u2013 Test historical financial performance and identify risks.<\/li>\n\n\n\n<li><strong>Quality of earnings<\/strong> \u2013 Separate recurring operating performance from unusual items.<\/li>\n\n\n\n<li><strong>Inventory and working capital review<\/strong> \u2013 Assess sustainable cash requirements.<\/li>\n\n\n\n<li><strong>Financial modelling<\/strong> \u2013 Test growth, margin, store expansion, and downside scenarios.<\/li>\n\n\n\n<li><strong>Transaction support<\/strong> \u2013 Translate findings into negotiation points and deal considerations.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This integrated approach is particularly useful when investors need both a valuation conclusion and confidence in the financial information supporting it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Choose Aviaan for KSA Grocery Retail Valuation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan focuses on practical, transaction-oriented analysis rather than producing a valuation number without context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What experience is relevant to supermarket and retail valuation?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aviaan brings KSA-focused valuation and FDD experience across retail and other transaction-driven sectors, with an approach designed around financial sustainability and risk identification.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant capabilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KSA-focused business valuation and financial due diligence.<\/li>\n\n\n\n<li>Retail-specific analysis covering revenue, margins, inventory, and working capital.<\/li>\n\n\n\n<li>Financial modelling and scenario-based valuation analysis.<\/li>\n\n\n\n<li>Review of ZATCA-related VAT and tax considerations within FDD.<\/li>\n\n\n\n<li>Transaction support for buyers, sellers, investors, and business owners.<\/li>\n\n\n\n<li>Analysis of operational and financial risks affecting enterprise value.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan also publishes KSA-focused valuation and FDD guidance for retail businesses, reflecting the importance of sector-specific analysis rather than generic valuation formulas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A supermarket\u2019s value is not determined by revenue alone. Inventory quality, sustainable margins, supplier relationships, store economics, working capital, leases, regulatory exposure, and future cash flows all influence enterprise value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For buyers, <strong>Business Valuation &amp; Financial Due Diligence for Supermarkets &amp; Grocery Stores in KSA<\/strong> provides a structured way to test the price and uncover financial risks before capital is committed. For owners, it provides a clearer understanding of business value and helps strengthen transaction readiness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are evaluating an acquisition, preparing your supermarket for investment, planning an exit, or reviewing the value of an existing grocery business, Aviaan can help you build a practical valuation and FDD framework around the numbers that matter most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently Asked Questions About Supermarket Valuation in KSA<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">How much does business valuation cost for a supermarket in KSA?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The cost depends on the business size, number of stores, complexity, transaction purpose, financial records, and required valuation scope<strong>.<\/strong> A single-store business normally requires less analysis than a multi-location supermarket chain undergoing acquisition.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Is financial due diligence necessary if the supermarket has audited financial statements?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, because an audit and FDD answer different questions. An audit focuses on financial statement assurance, while FDD examines earnings quality, working capital, transaction risks, and sustainability from a buyer or investor perspective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Which is better for a supermarket valuation: DCF or EBITDA multiples?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neither method is universally better. DCF can capture future cash generation, while market-based methods provide transaction or peer context. Using multiple approaches can provide a more robust valuation range.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What documents are needed for supermarket valuation and FDD?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Typical documents include financial statements, general ledgers, tax and VAT records, inventory reports, supplier and customer information, lease agreements, debt schedules, budgets, management accounts, and operational KPIs. The exact request list depends on the engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Can Aviaan support a supermarket acquisition in Riyadh, Jeddah, or other KSA cities?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Aviaan provides KSA-focused valuation and financial due diligence support for transaction and investment decisions. The analysis can be adapted to the target\u2019s location, store network, operating model, financial structure, and transaction objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expert valuation and financial due diligence for KSA supermarkets, covering earnings, inventory, working capital, compliance, risks, and transaction value.<\/p>\n","protected":false},"author":1,"featured_media":114559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-182957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts\/182957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/comments?post=182957"}],"version-history":[{"count":0,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts\/182957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/media\/114559"}],"wp:attachment":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/media?parent=182957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/categories?post=182957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/tags?post=182957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}