{"id":184021,"date":"2026-08-24T19:37:32","date_gmt":"2026-08-24T14:07:32","guid":{"rendered":"https:\/\/aviaanaccounting.com\/?p=184021"},"modified":"2026-09-04T13:35:44","modified_gmt":"2026-09-04T08:05:44","slug":"market-research-and-feasibility-study-for-poultry-meat-processing-plant-in-africa","status":"publish","type":"post","link":"https:\/\/aviaan.mindhealth.co.in\/in\/market-research-and-feasibility-study-for-poultry-meat-processing-plant-in-africa\/","title":{"rendered":"Market Research and Feasibility Study for Poultry Meat Processing Plant in Africa"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Feasibility Study for Poultry Meat Processing Plant in Africa<\/strong> helps investors assess poultry supply, processing capacity, consumer demand, product pricing, cold-chain requirements, and financial viability. Moreover, modern processing can create additional value through chilled, frozen, marinated, portioned, ready-to-cook, and ready-to-eat products. Africa&#8217;s poultry processing market is being assessed across chicken, turkey, processed products, retail, restaurants, and food manufacturers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors may consider <strong>South Africa, Nigeria, Kenya, Egypt, Morocco, Ghana, Ethiopia, Tanzania, Uganda, Zambia, C\u00f4te d\u2019Ivoire, and Botswana<\/strong>. However, poultry production, feed costs, cold-chain infrastructure, import policies, and consumer preferences differ considerably. Therefore, <strong>Aviaan<\/strong> applies structured <a href=\"https:\/\/aviaanaccounting.com\/feasibility-study-services\/\" target=\"_blank\" rel=\"noopener\">feasibility study and market research expertise<\/a> to evaluate plant location, product mix, processing capacity, supply chains, market demand, and investment risks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"411\" src=\"https:\/\/aviaanaccounting.com\/wp-content\/uploads\/2026\/08\/gettyimages-71446126-612x612-1.jpg\" alt=\"Market Research and Feasibility Study for Poultry Meat Processing Plant in Africa\" class=\"wp-image-184027\" style=\"aspect-ratio:1.489069687868304;width:800px;height:auto\" title=\"\" srcset=\"https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/08\/gettyimages-71446126-612x612-1.jpg 612w, https:\/\/aviaan.mindhealth.co.in\/in\/wp-content\/uploads\/2026\/08\/gettyimages-71446126-612x612-1-300x201.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Market Overview &amp; Industry Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Africa&#8217;s poultry opportunity is supported by demand for affordable animal protein and convenient food products. Furthermore, urban retail, food service, restaurants, and food manufacturers can create demand for processed poultry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, investors must evaluate feed prices, bird supply, biosecurity, electricity, refrigeration, packaging, and logistics. Therefore, processing economics should be assessed alongside market growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Size and Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Africa poultry processing market:<\/strong> Industry research tracks the African poultry processing market through <strong>2031<\/strong>, covering chicken meat, turkey, eggs, frozen products, ready-to-cook products, and ready-to-eat products. <\/li>\n\n\n\n<li><strong>Processing categories:<\/strong> The market assessment covers <strong>5 major processing stages<\/strong>, including killing and defeathering, evisceration, cut-up, deboning and skinning, and marinating and tumbling. <strong>Product formats:<\/strong> Processed poultry research includes <strong>6 product categories<\/strong>, including fresh processed, raw cooked, pre-cooked, raw fermented, cured, and dried products.<\/li>\n\n\n\n<li><strong>Poultry types:<\/strong> Chicken, turkey, and duck are among the poultry categories evaluated in African meat-processing research. <\/li>\n\n\n\n<li><strong>Processed poultry:<\/strong> Research tracks chicken, sausages, wings, and other poultry products within the African processed poultry market. <\/li>\n\n\n\n<li><strong>Packaging formats:<\/strong> Processed poultry products are assessed across <strong>3 key packaging formats<\/strong>: canned, frozen, and vacuum-sealed.<\/li>\n\n\n\n<li><strong>End-use demand:<\/strong> The processed poultry market is assessed across <strong>4 major applications<\/strong>, including ready-to-eat products, food service, snacks, and fast food. <\/li>\n\n\n\n<li><strong>Distribution:<\/strong> Retail, online, and wholesale are identified as <strong>3 major distribution channels<\/strong> for processed poultry products.<\/li>\n\n\n\n<li><strong>Geographic focus:<\/strong> Current African poultry-processing assessments specifically examine <strong>South Africa, Egypt, Nigeria, and the wider African market<\/strong> through 2031. <\/li>\n\n\n\n<li><strong>Food manufacturers:<\/strong> Poultry-processing demand is also assessed among food manufacturers, alongside restaurants and retail buyers. <\/li>\n\n\n\n<li><strong>Value-added processing:<\/strong> Deboning, skinning, marinating, and tumbling provide opportunities to move beyond whole-bird sales toward higher-value products.<\/li>\n\n\n\n<li><strong>Convenience products:<\/strong> Ready-to-cook and ready-to-eat poultry are explicitly tracked as product categories, indicating the importance of convenience-oriented processing. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Country-Level Opportunity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>South Africa, Nigeria, Egypt, and Kenya<\/strong> can provide opportunities for poultry processing because of established food markets and demand for processed protein. Moreover, modern retail and food-service channels can support chilled and frozen product distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, <strong>Morocco and Ghana<\/strong> can offer opportunities for localized processing and regional distribution. Similarly, <strong>Ethiopia, Tanzania, Uganda, Zambia, C\u00f4te d\u2019Ivoire, and Botswana<\/strong> require detailed assessment of poultry production, feed availability, processing infrastructure, logistics, and consumer purchasing patterns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go-To-Market Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan develops market-entry strategies around poultry sourcing, product categories, pricing, customer segments, distribution, and processing economics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fresh Poultry Entry \u2013 South Africa &amp; Nigeria<\/strong> \u2013 We assess chilled chicken demand, pack sizes, pricing, retailers, wholesalers, and food-service customers.<\/li>\n\n\n\n<li><strong>Frozen Poultry Strategy \u2013 Egypt &amp; Morocco<\/strong> \u2013 We evaluate frozen chicken demand, cold storage, distribution networks, pricing, and customer segments.<\/li>\n\n\n\n<li><strong>Ready-to-Cook Launch \u2013 Kenya &amp; Ghana<\/strong> \u2013 We assess marinated chicken, portions, wings, fillets, and other convenience formats. Moreover, we evaluate consumer preferences and retail channels.<\/li>\n\n\n\n<li><strong>Regional Processing Hub \u2013 Tanzania, Uganda &amp; Zambia<\/strong> \u2013 We assess poultry supply, plant location, cold-chain infrastructure, logistics, and regional distribution opportunities.<\/li>\n\n\n\n<li><strong>Value-Added Poultry Strategy \u2013 C\u00f4te d\u2019Ivoire &amp; Botswana<\/strong> \u2013 We evaluate processed, seasoned, marinated, and ready-to-cook products. We also develop commercialization and expansion plans.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Feasibility Study for Poultry Meat Processing Plant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan evaluates poultry-processing projects through commercial, technical, operational, financial, and regulatory analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Demand and Technical Feasibility<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demand assessment:<\/strong> We estimate demand by chicken product, pack size, price segment, customer group, and geography.<\/li>\n\n\n\n<li><strong>Technical feasibility:<\/strong> We assess slaughtering, defeathering, evisceration, chilling, cutting, deboning, marinating, tumbling, freezing, and packaging.<\/li>\n\n\n\n<li><strong>Product development:<\/strong> We evaluate fresh, frozen, seasoned, marinated, ready-to-cook, and ready-to-eat formats.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Operational and Capacity Feasibility<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poultry sourcing:<\/strong> We assess farm networks, contract growers, bird availability, live-bird transportation, seasonal supply, and supplier reliability.<\/li>\n\n\n\n<li><strong>Plant design:<\/strong> We determine processing capacity, production flow, cold rooms, freezing systems, wastewater management, hygiene zones, and expansion requirements.<\/li>\n\n\n\n<li><strong>Cold-chain planning:<\/strong> We evaluate refrigerated storage, temperature monitoring, transportation, backup power, and delivery infrastructure.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Financial and Investment Feasibility<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial viability:<\/strong> We model capital expenditure, poultry procurement, feed-related supply costs, labor, utilities, packaging, refrigeration, logistics, revenue, margins, and cash flow.<\/li>\n\n\n\n<li><strong>Investment risk:<\/strong> We test poultry prices, feed costs, energy prices, processing yields, capacity utilization, spoilage, currency movements, and working capital requirements.<\/li>\n\n\n\n<li><strong>Scenario analysis:<\/strong> We compare conservative, base, and growth scenarios to understand how changes in volumes and pricing affect project returns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Regulatory Feasibility<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Food-safety assessment:<\/strong> We review applicable meat-processing, hygiene, traceability, labeling, inspection, cold-chain, and waste-management requirements.<\/li>\n\n\n\n<li><strong>Biosecurity planning:<\/strong> We assess disease-control procedures, sanitation, supplier controls, processing hygiene, and operational safeguards.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Market Research for Poultry Meat Processing Plant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan combines secondary research with primary market intelligence. Consequently, investors gain a clearer view of demand, competition, supply, pricing, and distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer and Market Analysis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer analysis:<\/strong> We study households, supermarkets, wholesalers, restaurants, hotels, fast-food businesses, caterers, food manufacturers, and institutional buyers.<\/li>\n\n\n\n<li><strong>Market sizing:<\/strong> We develop TAM, SAM, and SOM estimates by product category, country, customer group, and distribution channel.<\/li>\n\n\n\n<li><strong>Consumer research:<\/strong> We assess chicken preferences, portion sizes, flavors, packaging, purchase frequency, price sensitivity, and demand for convenience products.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Competitive and Pricing Research<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive benchmarking:<\/strong> We compare product formats, pack sizes, pricing, distribution coverage, processing levels, and positioning.<\/li>\n\n\n\n<li><strong>Pricing analysis:<\/strong> We assess poultry procurement costs, processing costs, packaging, cold storage, distribution margins, retail pricing, and promotional discounts.<\/li>\n\n\n\n<li><strong>Demand forecasting:<\/strong> We develop conservative, base, and high-growth forecasts. Furthermore, we test seasonal demand and pricing sensitivity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Supply Chain Research<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supply research:<\/strong> We assess poultry farms, hatchery networks, feed supply, live-bird transportation, processing yields, and supplier concentration.<\/li>\n\n\n\n<li><strong>Input research:<\/strong> We evaluate packaging materials, seasoning, marinades, refrigeration requirements, cleaning systems, and processing consumables.<\/li>\n\n\n\n<li><strong>Opportunity identification:<\/strong> We identify underserved regions, product gaps, processing opportunities, and potential regional distribution corridors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business Plan for Poultry Meat Processing Plant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan converts feasibility findings into an investor-ready business plan. The plan connects poultry sourcing and processing capacity with commercial and financial performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Financial Modeling<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial projections:<\/strong> We prepare income statements, balance sheets, cash-flow forecasts, break-even analysis, and return calculations.<\/li>\n\n\n\n<li><strong>Cost modeling:<\/strong> We calculate poultry procurement, labor, electricity, water, packaging, refrigeration, maintenance, waste management, and logistics costs.<\/li>\n\n\n\n<li><strong>Capacity modeling:<\/strong> We assess processing volumes, production yields, downtime, utilization, seasonal supply, and expansion requirements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Commercial Planning<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue planning:<\/strong> We model sales from whole chicken, portions, fillets, wings, marinated products, frozen products, and ready-to-cook products.<\/li>\n\n\n\n<li><strong>Distribution planning:<\/strong> We define retail, wholesale, food-service, institutional, direct, and regional distribution channels.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funding and Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funding strategy:<\/strong> We assess equity, debt, strategic investment, and phased-capacity options according to project requirements.<\/li>\n\n\n\n<li><strong>Growth roadmap:<\/strong> We develop expansion milestones across <strong>South Africa, Nigeria, Kenya, Egypt, Morocco, Ghana, Ethiopia, Tanzania, Uganda, Zambia, C\u00f4te d\u2019Ivoire, and Botswana<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Aviaan Uses Primary Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primary research is particularly important for poultry processing because supply conditions and customer preferences can change quickly. Therefore, Aviaan validates commercial assumptions before finalizing investment recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research Methods<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan uses <strong>poultry-farmer interviews, processor discussions, retailer interviews, distributor consultations, restaurant research, consumer surveys, supermarket audits, supplier discussions, and field research<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a ready-to-cook poultry project may require consumer testing for marinades, portion sizes, packaging, and price points. Similarly, a frozen poultry project may require discussions with retailers and distributors about storage capacity, delivery frequency, and acceptable product formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Country-Level Validation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Research across <strong>South Africa, Nigeria, Kenya, Egypt, Morocco, Ghana, Ethiopia, Tanzania, Uganda, Zambia, C\u00f4te d\u2019Ivoire, and Botswana<\/strong> can reveal differences in poultry supply, consumer preferences, pricing, distribution, cold-chain infrastructure, and processing requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consequently, primary research improves demand forecasts and product selection. It also strengthens poultry-sourcing assumptions and pricing models. Most importantly, it helps reduce the risk of building processing capacity without sufficient commercial demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Experience &amp; Credentials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aviaan combines poultry market research, feasibility analysis, financial modeling, and commercialization strategy. The following workstreams demonstrate practical capabilities for investors evaluating poultry-processing projects across African markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poultry Processing Feasibility \u2013 Africa<\/strong> \u2013 We evaluate poultry supply, processing technology, plant capacity, operating costs, product mix, and financial viability.<\/li>\n\n\n\n<li><strong>Processed Chicken Market Research \u2013 Africa<\/strong> \u2013 We assess consumer demand, product formats, pricing, distribution channels, customer segments, and market opportunities.<\/li>\n\n\n\n<li><strong>Ready-to-Cook Poultry Business Plan \u2013 Africa<\/strong> \u2013 We develop production plans, financial projections, revenue models, operational requirements, and implementation strategies.<\/li>\n\n\n\n<li><strong>Poultry Plant Investment Analysis \u2013 Africa<\/strong> \u2013 We assess capital expenditure, poultry procurement costs, capacity utilization, working capital, profitability, and investment scenarios.<\/li>\n\n\n\n<li><strong>Regional Poultry Strategy \u2013 Africa<\/strong> \u2013 We evaluate sourcing networks, product positioning, distribution channels, pricing, processing opportunities, and regional expansion options.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful poultry-processing investment requires more than access to poultry. Investors must understand bird supply, processing yields, feed-related costs, plant technology, cold-chain requirements, consumer demand, packaging, distribution, and food-safety compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity spans <strong>fresh processed chicken, frozen poultry, portions, fillets, wings, marinated products, ready-to-cook products, and ready-to-eat products<\/strong>. Furthermore, deboning, seasoning, marinating, and portioning can create additional value compared with selling unprocessed birds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, conditions vary across <strong>South Africa, Nigeria, Kenya, Egypt, Morocco, Ghana, Ethiopia, Tanzania, Uganda, Zambia, C\u00f4te d\u2019Ivoire, and Botswana<\/strong>. Therefore, country-specific feasibility analysis is essential before selecting plant capacity, location, product mix, and sourcing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A detailed feasibility study can compare fresh, frozen, processed, and ready-to-cook models. It can also test capacity utilization, poultry procurement costs, pricing, margins, working capital, cold-chain requirements, and expansion scenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For investors evaluating a poultry processing plant or African market entry, a <strong>Feasibility Study for Poultry Meat Processing Plant in Africa<\/strong> provides structured decision support. <strong>Contact Aviaan<\/strong> to develop a data-driven market research, feasibility, and business planning framework.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Is poultry meat processing profitable in Africa?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It can be profitable when poultry supply, processing efficiency, product pricing, capacity utilization, and distribution are well aligned. However, margins can change with feed costs, poultry prices, energy costs, and cold-chain expenses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Which poultry products offer processing opportunities?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fresh portions, frozen chicken, wings, fillets, marinated products, seasoned poultry, ready-to-cook products, and ready-to-eat products can serve different customer segments. Therefore, product selection should be based on local demand and processing economics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. What should a poultry processing feasibility study include?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It should assess poultry supply, plant location, processing technology, capacity, cold storage, product demand, pricing, packaging, food safety, capital expenditure, operating costs, distribution, and projected profitability.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. How much does a poultry processing feasibility study cost?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The cost depends on project scope. Key factors include country coverage, processing capacity, product categories, primary research, technical analysis, and financial modeling.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Should investors build a fresh or frozen poultry processing plant?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The right model depends on customer demand, cold-chain infrastructure, shelf-life requirements, distribution distances, investment costs, and expected margins. 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planning.<\/p>\n","protected":false},"author":1,"featured_media":184027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-184021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts\/184021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/comments?post=184021"}],"version-history":[{"count":0,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/posts\/184021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/media\/184027"}],"wp:attachment":[{"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/media?parent=184021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/categories?post=184021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviaan.mindhealth.co.in\/in\/wp-json\/wp\/v2\/tags?post=184021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}